Here's How to Market a Book (as best I know how)

Note: this article was created as a presentation for the 2020 Business of Art conference put on by Arts Partners of Central Illinois and held at Bradley University. 
This is the second article in a series based on my experience of getting my own book, Celebrating the 12 Days of Christmas, written and released, from proposal to publication. 
The other articles are:
Here's How to Write a Book Proposal (as best I know how)
12 Days of Christmas Book Marketing Blitz!

The first two articles in this series detailed my approach to writing and getting a book proposal accepted by a publisher and then everything I did to market that book once it was published. This final article explains my approach to how I marketed the book. 

Disclaimer: The suggestions in this article are in no way comprehensive!

The 12 Days of Christmas Book Media Blitz!

Artwork by Blair E. Clark

Note: this article was created as a presentation for the 2020 Business of Art conference put on by Arts Partners of Central Illinois and held at Bradley University. 
This is the first article in a series based on my experience of getting my own book, Celebrating the 12 Days of Christmas, written and released, from proposal to publication. The other articles are:
How to Write a Book Proposal (as best I know how)
How to Market a Book (as best I know how)
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What a whirlwind....

It's been quite the few months for me as I launched my first book, Celebrating the 12 Days of Christmas out into the world.